1) https://www.youtube.com/watch?v=FDez9GtoBtU&t=20s
2) People told me I needed more facts and needed to be more clear in my delivery. The facts idea was the most constructive.
3) I spoke more clearly to get my message across better and added more facts about my cause.
Friday, October 26, 2018
Customer Avatar
My avatar is a male, 20-year-old University of Florida student that has classes five days a week and drives his scooter to every single one of them. He may be only 20 years old, however the large amount of responsibilities he has taken on has made him mature a lot more over the last few years. His classes range from nine in the morning to three in the afternoon everyday and a majority of them are in Turlington Plaza and around Library West. He dedicates a lot of time to the University of Florida Cicerones that require giving tours on campus and playing on the UF water polo team which requires getting to the University of Florida Student Rec building daily. He spends a lot of his time studying at Library West and being involved in organizations on campus. He relies heavily on his Phoenix Pro white scooter to get around town and is consistently seen on it throughout most days. He is so busy that he hardly has any time for much else apart from his commitments. He wishes he had more time for art and literature, however, his main focuses at the moment are on developing himself as a professional as efficiently as possible.
I do have a few things in common with the avatar such as spending a great deal of time studying at library West and in the Turlington area. I also am invested in developing professionally above most other things in my life and also use a scooter to get around campus. I don't believe this is a coincidence because it appears to be far easier to determine an issue through personal experience. I'm sure I subconsciously found this opportunity through issues I have faced and the avatar seems to represent my position relatively well.
Friday, October 19, 2018
Secret Sauce
1)
-Trained eye in art
-Experience in Music
-Charismatic and Out Going
-Positive mentality
- Hard working
2)
Nic.m4a
-Nic described how reliable I am as a friend and how dedicated I am in my classes. I also spoke about how positive I am in whatever class I am in.
Diego.m4a
-Diego spoke about how positive I am and how hard working I am in school. He said I always put my attention towards what I cared about.
Alec.m4a
Alec said I was very hard working towards what I care about. He also said I cared and would do anything for the people I care about.
Mitch.m4a
Mitch said I am very music oriented and care a lot about art. He also said I put a lot fo my attention towards friends and school.
Zack.m4a
Zack said no matter what I put all of my attention towards school and friends. He also said I put a lot of emphasis on art and music.
3) I believe that everyone basically agreed with my list although some added some positive things that I didn't include. I didn't really hear anything that would make me believe that I asses myself any differently than my friends do. I believe that my friends know me very well and are correct about me leading me to stick to my original list.
-Trained eye in art
-Experience in Music
-Charismatic and Out Going
-Positive mentality
- Hard working
2)
Nic.m4a
-Nic described how reliable I am as a friend and how dedicated I am in my classes. I also spoke about how positive I am in whatever class I am in.
Diego.m4a
-Diego spoke about how positive I am and how hard working I am in school. He said I always put my attention towards what I cared about.
Alec.m4a
Alec said I was very hard working towards what I care about. He also said I cared and would do anything for the people I care about.
Mitch.m4a
Mitch said I am very music oriented and care a lot about art. He also said I put a lot fo my attention towards friends and school.
Zack.m4a
Zack said no matter what I put all of my attention towards school and friends. He also said I put a lot of emphasis on art and music.
3) I believe that everyone basically agreed with my list although some added some positive things that I didn't include. I didn't really hear anything that would make me believe that I asses myself any differently than my friends do. I believe that my friends know me very well and are correct about me leading me to stick to my original list.
Buyer Behavior 2
1) The three different people I interviewed were in the ''Greek'' community.
2) In asking these individuals about how they would choose in alternative parking to the limited campus options, they almost all decided separately that the most important factors were the location as in how close to where they needed to be on campus the spots were, and the pricing of parking there would be. Apart from that the safety of their scooters mattered but that didn't seem to be much of an issue in most places.
3) These individuals are definitely more likely and comfortable paying online through a debit or credit card in which there isn't a necessity to visit a location in person to complete the transaction. According to some of the individuals I spoke to, this option would greatly benefit their ability to succeed in school which led them to believe that their parents would be willing to pay for it. The ability to pay online would make this option much easier.
4) A big thing that encouraged these individuals to want to purchase a parking spot and view it as a "right" purchase, was the fact that it would facilitate getting on campus and to class on time. This then led them to believe an improvement in grades and involvement. If the distance was far enough to believe that it wouldn't help them academically then it would most likely be viewed as a bad idea.
5) The first person I spoke to was my friend Frieda who is in a sorority here at the University of Florida. She had spoken about the troubles parking on campus had caused her previously. She explained that any alternative near campus would be incredibly valuable to her, yet there was currently no options. I also spoke to my good friend Mitch in a fraternity on campus. He explained to me that near where his house was there were plenty of spots but when you moved towards the more popular areas things got much worse. He said that he had explained this issue to his parents and that they would be more than willing to pay for a parking spot that would help him make it to class on time. The third person I spoke to was Michelle who is also in a sorority off campus. She told me she almost never goes on campus with this scooter other than class because of the parking issues. She explained how surprised she was that no one had already made an alternative to campus parking and expressed how necessary it was that someone do something about it. She assured me that she would be one of the first customers if it were created.
6) Through the interviews I conducted and speaking to others, it appears this segment is eager for a parking alternative and would be willing and able to pay for the available spots. It would be considered a valuable purchase due to the way this segment would see it as benefiting them academically.
2) In asking these individuals about how they would choose in alternative parking to the limited campus options, they almost all decided separately that the most important factors were the location as in how close to where they needed to be on campus the spots were, and the pricing of parking there would be. Apart from that the safety of their scooters mattered but that didn't seem to be much of an issue in most places.
3) These individuals are definitely more likely and comfortable paying online through a debit or credit card in which there isn't a necessity to visit a location in person to complete the transaction. According to some of the individuals I spoke to, this option would greatly benefit their ability to succeed in school which led them to believe that their parents would be willing to pay for it. The ability to pay online would make this option much easier.
4) A big thing that encouraged these individuals to want to purchase a parking spot and view it as a "right" purchase, was the fact that it would facilitate getting on campus and to class on time. This then led them to believe an improvement in grades and involvement. If the distance was far enough to believe that it wouldn't help them academically then it would most likely be viewed as a bad idea.
5) The first person I spoke to was my friend Frieda who is in a sorority here at the University of Florida. She had spoken about the troubles parking on campus had caused her previously. She explained that any alternative near campus would be incredibly valuable to her, yet there was currently no options. I also spoke to my good friend Mitch in a fraternity on campus. He explained to me that near where his house was there were plenty of spots but when you moved towards the more popular areas things got much worse. He said that he had explained this issue to his parents and that they would be more than willing to pay for a parking spot that would help him make it to class on time. The third person I spoke to was Michelle who is also in a sorority off campus. She told me she almost never goes on campus with this scooter other than class because of the parking issues. She explained how surprised she was that no one had already made an alternative to campus parking and expressed how necessary it was that someone do something about it. She assured me that she would be one of the first customers if it were created.
6) Through the interviews I conducted and speaking to others, it appears this segment is eager for a parking alternative and would be willing and able to pay for the available spots. It would be considered a valuable purchase due to the way this segment would see it as benefiting them academically.
Friday, October 12, 2018
Tenacity
1) Some of the behaviors I have used through out this course are organization, dedication, and punctuality. I have to stay organized in maintaining my blog, assignments, lectures, and readings throughout the week. The dedication comes in completing the weekly assignments according to all of their requirements. I have used my punctuality in submitting all of the assignments on time.
2) Earlier in the semester I was out of town with my family and felt like giving up on the assignment I had been working on so that I could go out and enjoy the town. That was when I realized that if I gave up on one assignment I'd be defeating the purpose of the entire class. The idea of being an entrepreneur in my eyes has encouraged me to take on these situations without allowing myself to give up. The lectures and books I have been reading have changed my mindset throughout this course and led me to persevere in all of these different assignments.
3) The first tip I would give a future student in fostering the skills that support tenacity would be to make an effort in learning about the habits famous entrepreneurs share. the next two tips would be to imagine yourself as a famous entrepreneurs with strict deadlines on projects. This will keep them on time with all assignments. Thirdly, I'd tell them that one of the most important things in the development of becoming an entrepreneur and in most entrepreneurs is never giving up.
2) Earlier in the semester I was out of town with my family and felt like giving up on the assignment I had been working on so that I could go out and enjoy the town. That was when I realized that if I gave up on one assignment I'd be defeating the purpose of the entire class. The idea of being an entrepreneur in my eyes has encouraged me to take on these situations without allowing myself to give up. The lectures and books I have been reading have changed my mindset throughout this course and led me to persevere in all of these different assignments.
3) The first tip I would give a future student in fostering the skills that support tenacity would be to make an effort in learning about the habits famous entrepreneurs share. the next two tips would be to imagine yourself as a famous entrepreneurs with strict deadlines on projects. This will keep them on time with all assignments. Thirdly, I'd tell them that one of the most important things in the development of becoming an entrepreneur and in most entrepreneurs is never giving up.
Reading Reflection #1
1. I chose to read the book The Wright Brothers by David McCullough and found it to be incredibly fascinating and very inspirational. What I found to be the most surprising about these entrepreneurs was there great success without legitimate schooling. They were home schooled most of their lives and took in a great deal of their knowledge simply through reading different books. I really admired how they were able to persevere although in the eyes of the public they weren't expected to succeed in much at all. These two men demonstrated that with enough effort and passion they could pull off what no one expected any man to be able to doe least of all the Wright brothers. What I least admired about these entrepreneurs was how little they cared to advertise what they were working on to the public. I find that to be a big part of the creation of a product, yet the brothers were very secretive about what they were working on and hardly allowed anyone to see that could spread word of their project. These two brothers dealt with a great deal of adversity and failure throughput the process of creating their final product. Whether it was the over 900 destroyed prototypes crashing, breaking bones while maneuvering the planes, or losing hundreds of dollars, these men never gave up although faced with many issues along the way.
2. These two men showed an incredible manner of using their available skills to create something incredibly revolutionary. Apart from their relentless perseverance, these men were able to use the mechanical abilities they had learned while working in a bicycle shop and knowledge they had learned to push the limits on what humans believed to be possible.
3. In the book I was very confused on why the brothers were so persistent on the fact that no one take any pictures during their flight simulation. I would expect them to want pictures taken and attention drawn to their product, however, when demonstrating in France it appeared they were willingly choosing to neglect the benefits photography could provide.
4. If I had to ask the two brothers two questions my first would be if there was ever a point where they felt their product wasn't worth the criticism, cost, and effort required. I would ask this because I am sure that many revolutionary entrepreneurs reach a point where their doubts are overwhelming. It takes a lot of passion to go throughout the process without asking if it is worth it all and I'd love to understand their views throughout the process. The next question I'd ask would be asking what kept them going throughout the entire building experience. I'd ask this because it would be very hard to believe that they could go through what they went through without some sort of inspiration motivating them through it.
5. I believe the two brothers deemed hard work worth it if the outcome could change lives for others and revolutionize the way society viewed things. I can agree with the statement, however, I don't believe I have found a cause worthy of such hard work yet.
2. These two men showed an incredible manner of using their available skills to create something incredibly revolutionary. Apart from their relentless perseverance, these men were able to use the mechanical abilities they had learned while working in a bicycle shop and knowledge they had learned to push the limits on what humans believed to be possible.
3. In the book I was very confused on why the brothers were so persistent on the fact that no one take any pictures during their flight simulation. I would expect them to want pictures taken and attention drawn to their product, however, when demonstrating in France it appeared they were willingly choosing to neglect the benefits photography could provide.
4. If I had to ask the two brothers two questions my first would be if there was ever a point where they felt their product wasn't worth the criticism, cost, and effort required. I would ask this because I am sure that many revolutionary entrepreneurs reach a point where their doubts are overwhelming. It takes a lot of passion to go throughout the process without asking if it is worth it all and I'd love to understand their views throughout the process. The next question I'd ask would be asking what kept them going throughout the entire building experience. I'd ask this because it would be very hard to believe that they could go through what they went through without some sort of inspiration motivating them through it.
5. I believe the two brothers deemed hard work worth it if the outcome could change lives for others and revolutionize the way society viewed things. I can agree with the statement, however, I don't believe I have found a cause worthy of such hard work yet.
Wednesday, October 3, 2018
Sketching out the Beginning of the Buyer Behavior Process
1) The segment a chose to focus on was the "Greek" community due to the number of Greek-involved individuals that use scooters.
2-3) The first individual I interviewed was my friend Trevor who happens to be in a fraternity of this campus. I had already established that he felt that more parking spaces was a necessity so I asked where he felt this issue was most prominent. He told me that parking around Turlington Plaza was impossible but that around Library West was also very difficult. I had heard this reaction before so I asked when he felt it wasn't difficult to find parking. He told me that it was easy to find parking at ridiculous hours such as before 8 A.M or after 12:00 A.M but that that was about it.
The next person I spoke to was my sister Mariana who is in a sorority on campus. I knew she felt it was an issue so I asked when she felt that it wasn't. She answered that the only times of the year that she felt it actually wasn't an issue was during breaks but that it didn't even matter at that point. I asked if there was any specific areas that she felt this problem didn't apply to. She told me that the only acceptable experiences she ever had in regards to scooter parking was near the physics building but that that was it. The next person I spoke to was Johnson, who is the treasurer of the fraternity that I am a part of. After determining that this was a need that he felt was unmet, I asked if there were any situations in which this no longer was an issue. He told me that the only times that it didn't seem to be an issue was when it was raining but that that was only because no one wanted to take their scooters out in the rain. I asked where he felt the issue was most prominent and he told me that Library West was where he had most trouble with scooter parking.
4) I asked each of the individuals I interviewed the processes they each went through in trying to solve the issue. Trevor told me that he has looked up parking alternatives in the area and found nothing near where he needed to be. Mariana told me that she had once gone to the student services building on campus and complained about the issue in search for a solution but that no actions were made in trying to solve the issue. Johnson told me that he had often parked in illegal spots and received tickets for it. apart from that he told me that searching online for parking areas on campus just made him realize how little parking spots there really were in the areas he needed.
5) In these interviews I discovered that the problem of scooter parking does go away in certain conditions, however, these are typically conditions in which no one needs a parking spot. The point that parking is available during poor weather or school breaks doesn't seem to help much because no one is looking for parking spots at those times. The inconvenient times in which the spots are available seems to be the same type of situation. While many have looked for answers, there doesn't seem to be a clear solution so far so these interviews have done nothing but encourage my idea thus far.
6) This is a segment that I believe to be well acquainted on campus and one that tends to fit the customer I'd expect to use my service. In regards to need awareness and information search, I'd say this segment seems to know very well that this service would be useful and is also aware that there are no current alternatives that could help against this problem.
2-3) The first individual I interviewed was my friend Trevor who happens to be in a fraternity of this campus. I had already established that he felt that more parking spaces was a necessity so I asked where he felt this issue was most prominent. He told me that parking around Turlington Plaza was impossible but that around Library West was also very difficult. I had heard this reaction before so I asked when he felt it wasn't difficult to find parking. He told me that it was easy to find parking at ridiculous hours such as before 8 A.M or after 12:00 A.M but that that was about it.
The next person I spoke to was my sister Mariana who is in a sorority on campus. I knew she felt it was an issue so I asked when she felt that it wasn't. She answered that the only times of the year that she felt it actually wasn't an issue was during breaks but that it didn't even matter at that point. I asked if there was any specific areas that she felt this problem didn't apply to. She told me that the only acceptable experiences she ever had in regards to scooter parking was near the physics building but that that was it. The next person I spoke to was Johnson, who is the treasurer of the fraternity that I am a part of. After determining that this was a need that he felt was unmet, I asked if there were any situations in which this no longer was an issue. He told me that the only times that it didn't seem to be an issue was when it was raining but that that was only because no one wanted to take their scooters out in the rain. I asked where he felt the issue was most prominent and he told me that Library West was where he had most trouble with scooter parking.
4) I asked each of the individuals I interviewed the processes they each went through in trying to solve the issue. Trevor told me that he has looked up parking alternatives in the area and found nothing near where he needed to be. Mariana told me that she had once gone to the student services building on campus and complained about the issue in search for a solution but that no actions were made in trying to solve the issue. Johnson told me that he had often parked in illegal spots and received tickets for it. apart from that he told me that searching online for parking areas on campus just made him realize how little parking spots there really were in the areas he needed.
5) In these interviews I discovered that the problem of scooter parking does go away in certain conditions, however, these are typically conditions in which no one needs a parking spot. The point that parking is available during poor weather or school breaks doesn't seem to help much because no one is looking for parking spots at those times. The inconvenient times in which the spots are available seems to be the same type of situation. While many have looked for answers, there doesn't seem to be a clear solution so far so these interviews have done nothing but encourage my idea thus far.
6) This is a segment that I believe to be well acquainted on campus and one that tends to fit the customer I'd expect to use my service. In regards to need awareness and information search, I'd say this segment seems to know very well that this service would be useful and is also aware that there are no current alternatives that could help against this problem.
Piecing it All together
You: I am currently a junior at the University of Florida and have had plenty of experience with the scooter parking situation on campus. I would like to consider myself an outgoing individual with a decent amount of involvement on campus that has allowed me to gain even more insight on this topic. If I were to create this parking area I know that it would greatly benefit me by providing me with much greater access to my classes and reducing stress in the overall task of getting on campus.
What are you offering to customers? My service is to provide place for individuals to park their scooters in a very popular area that currently has very limited spaces.
Who are you offering it to? I am offering this service to the University of Florida Students that use their scooters to get to the west side of campus.
Why do they care? Customers care and will use this service because it is currently almost impossible to find parking on this side of campus. In not being able to find parking students are often late to class or where ever they need to get to wherever they need to get to on campus. This leads to a lot of stress on students all over campus.
What are your core competencies? What I am offering is parking in an are where it is for the most part not offered or available elsewhere. I would be taking basically the only available space in the area and using it in a way that isn't offered any where else in the area.
I believe all of these all of these different elements only encouraged me more to pursue the idea. It seems to fix an issue that students are willing to pay for in an are that offers close to no competition. It is a solution that students seem to be begging for yet no one has taken the time to fix. Although the group I am targeting is very specific and limited, it seems to be a service that a large portion of this group would want to use.
What are you offering to customers? My service is to provide place for individuals to park their scooters in a very popular area that currently has very limited spaces.
Who are you offering it to? I am offering this service to the University of Florida Students that use their scooters to get to the west side of campus.
Why do they care? Customers care and will use this service because it is currently almost impossible to find parking on this side of campus. In not being able to find parking students are often late to class or where ever they need to get to wherever they need to get to on campus. This leads to a lot of stress on students all over campus.
What are your core competencies? What I am offering is parking in an are where it is for the most part not offered or available elsewhere. I would be taking basically the only available space in the area and using it in a way that isn't offered any where else in the area.
I believe all of these all of these different elements only encouraged me more to pursue the idea. It seems to fix an issue that students are willing to pay for in an are that offers close to no competition. It is a solution that students seem to be begging for yet no one has taken the time to fix. Although the group I am targeting is very specific and limited, it seems to be a service that a large portion of this group would want to use.
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