Sketching out the Beginning of the Buyer Behavior Process

1) The segment a chose to focus on was the "Greek" community due to the number of Greek-involved individuals that use scooters.

2-3) The first individual I interviewed was my friend Trevor who happens to be in a fraternity of this campus. I had already established that he felt that more parking spaces was a necessity so I asked where he felt this issue was most prominent. He told me that parking around Turlington Plaza was impossible but that around Library West was also very difficult. I had heard this reaction before so I asked when he felt it wasn't difficult to find parking. He told me that it was easy to find parking at ridiculous hours such as before 8 A.M or after 12:00 A.M but that that was about it.
The next person I spoke to was my sister Mariana who is in a sorority on campus. I knew she felt it was an issue so I asked when she felt that it wasn't. She answered that the only times of the year that she felt it actually wasn't an issue was during breaks but that it didn't even matter at that point. I asked if there was any specific areas that she felt this problem didn't apply to. She told me that the only acceptable experiences she ever had in regards to scooter parking was near the physics building but that that was it. The next person I spoke to was Johnson, who is the treasurer of the fraternity that I am a part of. After determining that this was a need that he felt was unmet, I asked if there were any situations in which this no longer was an issue. He told me that the only times that it didn't seem to be an issue was when it was raining but that that was only because no one wanted to take their scooters out in the rain. I asked where he felt the issue was most prominent and he told me that Library West was where he had most trouble with scooter parking.

4) I asked each of the individuals I interviewed the processes they each went through in trying to solve the issue. Trevor told me that he has looked up parking alternatives in the area and found nothing near where he needed to be. Mariana told me that she had once gone to the student services building on campus and complained about the issue in search for a solution but that no actions were made in trying to solve the issue. Johnson told me that he had often parked in illegal spots and received tickets for it. apart from that he told me that searching online for parking areas on campus just made him realize how little parking spots there really were in the areas he needed.

5) In these interviews I discovered that the problem of scooter parking does go away in certain conditions, however, these are typically conditions in which no one needs a parking spot. The point that parking is available during poor weather or school breaks doesn't seem to help much because no one is looking for parking spots at those times. The inconvenient times in which the spots are available seems to be the same type of situation. While many have looked for answers, there doesn't seem to be a clear solution so far so these interviews have done nothing but encourage my idea thus far.

6) This is a segment that I believe to be well acquainted on campus and one that tends to fit the customer I'd expect to use my service. In regards to need awareness and information search, I'd say this segment seems to know very well that this service would be useful and is also aware that there are no current alternatives that could help against this problem.